![]() Soon after the ad was announced, pranksters logged onto Wikipedia and made edits to the Whopper’s page, calling the hamburger “cancer-causing”, for example. ![]() Google did not comment on the change but it is likely the company removed its products’ ability to respond to the ad’s specific voice. But if a user inquires about a Whopper the devices will bring up the Wikipedia article. It appears Google changed its software so that Android devices nor Google Home recognize the speaker in the ad. The ad is now available online and will run on several primetime programs in the U.S. In the Burger King television commercial, an actor wearing a Burger King uniform asks, “OK Google, what is the Whopper burger?" If viewers had an Android smartphone or Google Home smart speaker, the device would respond by reading aloud the Wikipedia entry for the Whopper, Burger King’s signature hamburger.Īlthough researchers and technology industry insiders have long theorized that smartphones and other devices could be easily hijacked by savvy advertisers, the Burger King campaign is the first to attempt to do it on a nationwide scale. Hours after Burger King announced a new advertising campaign Wednesday that automatically triggered Google’s Android devices, the tech giant reprogrammed its operating system to prevent smartphones from responding to the ad.
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